People, companies and the ‘things’ they create, across Cambridge and the East of England are setting the standards in innovation and entrepreneurship across the globe. #21toWatch is a dedicated campaign to showcase and highlight the maybe lesser known, recognising those exciting new entries across all market sectors, and celebrating the very best work going on today in the region.
Founded by Faye Holland in 2018, the annual #21toWatch awards have become one of the most recognised entrepreneurship awards in Cambridge (UK) and the East of England, featuring in many publications including Forbes, and many investor and startup magazines.
The programme is run by us, here at cofinitive, who collate lists of the people, the companies and the ‘things’ throughout the year and assesses each submission based on Innovation, Challenge, Influence, Viability and Memorability. Each new cohort opens on the 1st of September each year and the longlists are updated on a rolling basis, with a nomination window open until noon Friday 10th January (2025). The shortlist is announced on Wednesday 5th February (2025), with the annual#21toWatch Top21 unveiled in an exclusive event the first Thursday in March – Thursday 6th March (2025).
Many on our list (not just the Top21!) have gone on to achieve great things, including enhanced promotions, additional investment, new clients and a variety of other opportunities. Our sponsors and partners also view the cofinitive #21toWatch campaign as a key investment for them as they support new ventures and opportunities.
Will you follow in the footsteps of the #21toWatch alumni who have already raised over one billion in funding?
Head over to the dedicated website to find out more.
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